:p I regret most of the content/jokes here. 40% of which are cringe-worthy. This is not a blog that I'd want my nephews/nieces ...or anyone to read, actually. but it's still up here because of sentimental reasons. The blog took a lot of time to build & I just don't have the heart to delete it. If you do find the jokes funny - I'm happy to know that they're entertaining. Otherwise, here's a more "proper" one http://coffee-choc.blogspot.com ...prob not as funny, mainly about chocolates and coffee and food & music

Monday, August 17, 2009

The Economic Rationale of "Women's Bread"

Yes, Burgen's Soy-Lin bread's probably one of the yummiest and healthiest Kiwi bread that I have ever tried...
I love it!
But then again, if I'm a bloke, I guess I'd much rather be caught forgetting my zipper... than be seen eating "women's bread".
"For Women's Wellbeing"... sounds like a tagline for some PMS health supplements 
So, what's the economic rationale for marketing bread to "women" only?
Burgen Soy-Lin, I love every single thing about you
- the way you smell, the way you taste...
the way you look at me...;p

Well, I'm really hoping that Soy-Lin will remain on the supermarket shelves in NZ for as long as possible.
But for that to happen, the marketers would need to think of a more "inviting" tagline compared to "For Women's Wellbeing", like...
(err, I dunno) ... "Any gender can eat me" ;p

ok, what else?

"For Papa, Mama & baby"
"For your family's wellbeing"

You see, Soy-Lin's ingredients are pretty "normal" - flax seed, soy, sesame, & other nutritious but common high-fibre grains.

It's not like there are some "dong gwai" or sea cucumbers in it... So, the marketers really shouldn't claim the bread does miracle for women

2 comments:

  1. ;-).. good to see you still getting into the nitty but not grittyness? of Kiwi Kai Charmaine lol..

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  2. Soy Lin's bread should engage you as their bread tasting specialist and marketing consultant.

    ReplyDelete